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Next Steps Decision:

Moving forward, I would choose to proceed with my on-campus, customization business. Throughout the course, I was able to gather information from different sources through a myriad of research tactics. I was able to ensure that I could proceed with pitching my idea to administration at the Baruch Bookstore. In addition to this, I received good insight from indirect competitors regarding demand for customization and the most popular customization requests amongst college students. The Baruch bookstore provided me with detailed instructions for how to proceed with my idea – creating a prototype is a very important one in order for them to review the product.  The next steps I would take are to run another round of ads and then begin to develop prototypes that I could use to pitch my product and service to the Baruch bookstore. These two steps would be the most important in continuing to develop my business. I think an additional round of advertisements, with a larger budget and more targeted metrics, would be extremely informational. My goal is to take all of the information I’ve gathered thus far and continue to grow on it. My mission is to allow for individualism, creativity, and self-expression amongst college students through my customization services, and I hope that by continuing with my idea I will be able to provide this.