Once you step off the 7 train, be sure to exit not from the staircases in the middle of the station but from the station’s entrance and you’ll find yourself on Roosevelt Avenue. No, you haven’t been magically transported to the streets of Hong Kong or Seoul. Like its food, energy, and noise, downtown Flushing’s shopping scene also seems to be straight out of an east Asian metropolis. Businesses are stacked on top of each other and the garish signage extends into the street.
Another bonus? Purchases at Korean cosmetics stores always come with coupons and free samples. Photo Credit: Liz Kim
According to the Visit Korea Committee survey, the items tourists most want to purchase when traveling to South Korea are beauty products. Roosevelt Avenue delivers the South Korean shopping experience without needing a passport. “[Downtown Flushing] is the only place where you can find all these [Korean] beauty brands clustered together,” said Susan An, an employee at Skin Food. “And because Korean culture seems to be so popular today, we’re getting a lot more traffic from people outside of Flushing looking to try out things they’ve never tried before.”