Joo Ae Lee

After reading this article, I realized that graphic designs are omnipresent and we are living along with them. Not only the advertisements that we see every day on the train but also the exhibition catalogs or brochures we can simply get in the museums could be different forms and images of graphic designs that designers are using to convey information to audience whether it’s fixed or creative contents. Since we are accessible to various types of media nowadays, we are easily exposed to the new information and trend, and marketers are using this as a tool to communicate and reach the consumers. It totally blew up my mind because I thought people are using artistic designs just to promote and advertise the products or contents. However, it is a form of communication that can be done without any direct contact with people.

Nevertheless, I was questioning myself with this kind of communication. Since graphic designers won’t get a chance to explain their works and arts to audiences, these designs could be easily judged by consumers. The results could be successful if consumers felt the advertisements were good enough to buy the products, however, they could have bad experience after using them. What could have been done to improve their communication with consumers? How would they know what audiences really want? To satisfy and reach the minds of consumers will be the hardest part out of all this process, but it is also the most essential thing to know what they want and apply it to designs.