As a followup to the activity we did in class this past week, I thought you might be interested in seeing some numbers that show circulation data for the print and digital editions. According to a May 2013 report from the Alliance for Audited Media, circulation looks like this:
- print: 731,395
- digital: 1,133.923
Clearly the digital edition is more popular than the print one. If you go the New York Times website and look for the Media Kit section that offers info to potential advertisers, you can dig up some interesting details about how the readership differs. I took screenshots of the two pages–one for the print and one for the digital–that offer insights into who prefers one format over the other:
Among women there is a slight preference for the online edition over the print, although this difference probably isn’t statistically significant. There is clear evidence here, though, that the the household incomes (HHI) of print subscribers is higher than online, something that was theorized in class by some of you. It’s always good to have data to back up assertions like that.