Locking in Olympics Viewers with Cable TV

On the Free Press blog today, I ran across an interesting story that notes that the only way you can legally watch live streaming coverage of the Winter Olympics on the web here is if you are also a cable TV subscriber. If you just get internet access from your local cable TV company and don’t get TV as well, you’re out of luck if you want to watch live streaming coverage on NBC.

Can anyone think of why this move by NBC and Comcast might be defensible?

One thought on “Locking in Olympics Viewers with Cable TV

  1. CAROLINE CHEUNG

    I watch Agents of Shield and I am very excited to watch it on abc’s website but one day when I went on it asked me to put in my cable provider and my password. I did not know this information so, I was not able to watch the new episode, this was inconvenient and it caused me to find the episode elsewhere. I understand why they might do that because they make profit from people getting cable to watch the shows. I was watching the episodes free of charge I cannot complain that they suddenly decided to only provide it to actual customers. Also as a company their main goal is profit if they allow this to go on no one is going to purchase cable and the company will go down.

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