Robles, Erica, Clifford Nass, and Adam Kahn. “The Social Life Of Information Displays: How Screens Shape Psychological Responses In Social Contexts.” Human-Computer Interaction 24.1/2 (2009): 48-78. Academic Search Complete. Web. 25 Feb. 2014.
I found this article by Clifford Nass who is a professor at Stanford University on Academic Search Complete Database. The article argues how people’s behaviors change under social influence.