E-cigarettes are a good alternative for addicted smokers. However, E-cigarettes have been misused by kids because the producers of the E-cigarettes added colors and flavors to attract younger individuals. Although E-cigarettes don’t contain the chemicals as a regular cigarette, it does contain nicotine which is an addictive substance which may be a gateway to more harmful drugs in the future.

We will use the following tools to inform teenagers the negative effects of E-cigarettes.
1) Facebook – platform for past users, current users, and potential users of E-cigarettes to share their personal stories or experiences with E-cigarettes

Pros:
1. Open platform so anyone can join the group (includes health experts and advocates)
2. Free, user-friendly, and widely used       3. Embed other channels of communication/media to share in a common platform

Cons:
1. Since anyone can join, some people might encourage the use of E-cigarettes through  private messaging members.
2. Spammers posting irrelevant information
3. Too many similar groups on Facebook so the power of our group is diluted.

2) YouTube – platform to create and share videos to effectively persuade teenagers not to use E-cigarettes

Pros:
1. Talking in videos is more effective, personal, and influential to get the message across
2. Easily accessible on a global basis

Cons:
1. Videos might be linked to other videos that encourage the use of E-cigarettes
2. Video titles can be copied to create misleading video

We are not using the following tools:
1) Instagram – it’s main use is for positive images instead of raising awareness
2) Vine – this platform is used more for comedic purposes
3) MySpace – nobody really uses MySpace anymore

In the Pre-1993 Era, we would use the following methods to promote the awareness of E-cigarettes:
1. passing out fliers to our local neighborhoods
2. holding a town/community meeting
3. promote through TV and radio commercials
4. advertisements in newspapers and magazines