I never realized companies used their social media campaigns so effectively. I think our age group for the most part could tell that plenty of marketing campaigns are planned and well thought out. However most people could never see how effective these marketing campaigns actually are.

I feel that the effectiveness of these social marketing campaigns are in large part due to these companies able to abuse and exploit adolescents. When you think about it, these teens literally have nothing better to do. They can sit their and work for free. These teens are willing to do this because those tiny rewards mean worlds to them. I feel like when these young adolescents grow a bit more older, they will not be so easily exploited. When they grow older they will realize their time is just not worth it.

There is differing levels of awareness to what likes really mean. The Facebook community has a different perspective on how they view likes. They see it as more of what it really is, just expressing that you enjoy or express interest in something. However in the YouTube community the “like” button is viewed in a whole different sense. The “like” button is viewed as more a monetary factor. The primary difference for this, is YouTubers are generally individuals that are more transparent and honestly ask viewers for likes. The more “likes” this YouTuber is getting the more people are going to see his video and thus the more money they are going to make from ads. Thus the YouTube community is more aware of how likes equate to money.