Recently Forbes released an article stating that Adidas has taken over Jordan brand as the #2 most popular sneaker Company in the U.S only behind Nike.
I would like to document this news story because it is interesting take on how the culture of footwear has shifted a little. With my Podcast, i plan on interviewing customers at not only at my store where I work, but at my local mall and go into an Adidas store and ask people what about Adidas at this moment makes them so prominent in the industry. Also a good take on the podcast would be why they believe Jordan Brand is slipping and what they can do to make a comeback.
I’ve been a sneaker collector since the 90s. Let me know if you need any help.