The Paw Print

A news publication created by Baruch's College Now high school journalism class

union square greenmarket

A Fresh Look at Food

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7159623798_ff8cf2dc67_oThe aroma of fresh harvested produce surrounds those who pass through. Curious locals peer at the peculiar variations of produce. As they become immersed in the Union Square Greenmarket, time ceases to exist; at least compared to the fast paced New York life. However, customers are doing more than just buying groceries.

The market offers ethical, healthy and organic products that the standard supermarket wouldn’t offer. John Hayton, a cheese maker and vendor at Cherry Grove Farm, says,”Our cows are grass-fed and at our farm there is a small herd of cows that we make our cheese from. This makes the flavor more natural.”

“I come three times a week because I live in the area and it is convenient. I enjoy supporting local farmers instead of buying from large supermarkets,” says Erin Stair, a regular at the market. Many customers, like Stair, help promote small businesses and the local economy.

Union Square Greenmarket, New York CityBuying local is better for the environment because it cuts down on the processing, packaging and shipping of food produced by large corporations. By supporting the market, customers helps cut the amount of waste sent to landfills, which also decreases greenhouse gas emissions.

Although the market is the center of consumption, it is also a big contributor to recycling what most urbanites would waste.

It offers a convenient compost collection, where locals can bring produce scraps, breads and grains, beverage waste and other compostable things. Once the compost is collected at the market, it is transported to a compost site. There it is made into fertile soil for local farming and gardening projects. This collection doesn’t only cut down city waste, but decreases the amounts of greenhouse gases released into the air.

There is also an inviting textile recycling collection, where locals can drop off unwanted clothes and textiles that would otherwise be thrown away. Instead of wasting, the collection service finds ways to reuse these items. The usables clothes are redistributed to markets with a high demand for second hand clothing and the scraps are used as cleaning rags or recycled into car door panels and insulation

14712846912_8d867db4b5_oVolunteers from City Harvest come at the end of the market on Saturdays to collect thousands of pounds of leftover food. You can see them in green t-shirts, talking to vendors, bagging produce or pushing around packed bins of food. All this is loaded onto the City Harvest truck parked on the corner of Union Sq West and 15th Street. All of the food is distributed to food pantries, shelters, soup kitchens and other food programs around the city free of charge.

People from all over New York come together four days a week to be a part of an interactive, community minded experience. What most visitors don’t realize is that this market is a model for a sustainable and environmentally conscious community.

Greenmarket Vendors Enjoy Their Work Despite Challenges

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Scott stands behind the display of treats for sale at vegan bakery Body and Soul.
Scott stands behind the display of treats for sale at vegan bakery Body and Soul.

Walking into Union Square on a Monday gives a feeling of community. Tents selling everything, from cookies to flowers, line the square and people walk though, looking for the products they need. This is the Union Square Greenmarket, a hot spot for tourists and native New Yorkers.

Many farmers and business owners work at the greenmarket to make a living. They experience problems like weather and people not wanting to buy their goods, but they are also able to work in a pleasant, unique environment unlike most people.

“It’s a nice place to work,” said Scott, who works at a vegan bakery tent called Body and Soul. He added that he liked being outside.

But when asked about the problems of working in the greenmarket, he answered “the weather,” saying that the sweltering heat in the summer and freezing cold in the winter are some of his main problems. Overall though, Body and Soul has been pretty successful. Over half of its reviews on Yelp, a food rating site, are 4 or 5 stars.

A lady selling flowers who asked to remain anonymous had bigger problems than the weather. She said that it’s been hard for her to sell her flowers in recent years due to the recession. People are only buying goods they need, like food, so flower sales are going down.

She has been selling flowers since 1986, and even though times are hard for her now, she still wants to continue. “I like to grow my flowers, that’s my passion,” she said.

Also in Union Square, right outside the greenmarket, a row of stands with blue umbrellas sell art.

Yuri Bobrykov, an artist who sells paintings of New York City landscapes, said that Union Square is a great community for artists.

He originally chose to set up a stand in Union Square because of all the traffic it gets. Now he has been there for five years and really enjoys it. He said that Union Square is “comfortable for me and comfortable for my art”.

The Union Square Greenmarket was started in 1976, according to the website of GrowNYC, the organization that runs greenmarkets all over the city. It started out very small, with only a few tents, but it has gone through a lot of growth since then.

Now, according to GrowNYC, “in peak season, 140 regional farmers, fishermen and bakers descend upon Union Square to sell their products to a devout legion of city dwellers who support local agriculture with their food dollars.”

With such a large amount of competition, and the always-changing weather conditions, it may seem daunting to set up a stand in Union Square. But as Scott from Body and Soul said, “all in all, it’s fun to work outside”.