Helwani’s MMA show is a professionally done podcast by a media member of ESPN Ariel Helwani. His podcast consists mainly of interviews with Martial arts athletes, coaches, and sometimes even celebrity fans of the sport. The podcast is mainly for fans of the sport. The podcast is available on iTunes and Youtube. The 2 most recent episodes on youtube each have over 100k views; additionally specific clips from each podcast can get well over 250k views. When first getting into the podcast its better to just watch the most recently uploaded episode. The episodes are extremely lengthy and can range up to 3 hours in length, making going back and watching every episode quite an unrealistic task. With regards to the kind of impact the podcast has on the sport it varies. Some interviews wind up being extremely emotional with athletes letting off a lot of whats on their mind, and sometimes they have things to say about their opponents which can lead to lots of controversy, but as well as a lot of hype for upcoming fights. A really well done interview on the show can sometimes help propel athletes into stardom; but some athletes can sometimes appear to be trying too hard and actually hurt their reputation instead.