Category Archives: Public Relations
A step-by-step guide on what to do at WWDC as a tech PR
The Apple World Wide Developers Conference (WWDC), and other conferences like SXSW , CES, andthe likes, are probably some of the most intense days for a tech PR. It’s true that you can complete some busy work this week: you can write some press releases and get your agendas done for calls that will mostly amount to “it’s a busy week for reporters.” If you have a launch this week, then the work should have been done last week or the week before. This is Read More + Read More +
Drinking and Social Media Don’t Mix
By now, you should be well aware that there is nothing that goes away once it is on the internet. Putting information into the public domain has the possibility of haunting you the rest of your days. You can delete a post, no problem. However, that does not guarantee that no one copied the post or shared it with others, and if that happened, though your original post may have been deleted, the copies can live on in infamy. Read More +
Can hockey and basketball gain some ground?
It’s no secret that professional football and baseball reign supreme in American sports. After that, NCAA football engenders the most fan loyalty – and cash. As far as pro sports go, each year, the NBA and NHL battle it out for which professional sports league will be Number Three With a Bullet. This year, more than any in recent memory, both leagues have a chance to gain even more ground than that. Read More +
PETCO Facing Questions after Golden Retriever Death
Sometimes, when an employee makes a mistake, that employee pays a price, and the world moves on. However, sometimes that mistake has ripples that create a PR crisis for the entire company. It seems that’s exactly what happened when some Petco employees were identified as having been involved in the death of a two-year-old golden retriever named Colby. Read More +
Public Relations Campaigns of the Month
Public relations and advertising is something that companies strive to do right. Not only do these companies want their products and services to enter their prospective customer’s consciousness, but they want it to have a lasting effect. There are several different strategies that these companies can employ to do this. Below are the five most interesting, creative, and best PR strategies and tactics for this month. Read More +
David Letterman’s Retirement – Does it Give him an Escape from Social Media?
Even on television, social media is becoming a necessity for bringing young and vibrant viewers to a show. David Letterman recently retired, but he also never made any bones about not being a big fan of participating on social media. At 67, many people don’t want to spend the time to learn the ins and outs of something as vast as the Internet. Read More +
The Indictment of FIFA and the Public Relations Fallout
The indictment of FIFA by the U.S. Government is a planetary phenomenon that will change the stage for world sports. To begin with, a nation with the least involvement in soccer’s historic and overall role as a leading sport is bringing allegations of FIFA to the PR table. This makes a profound statement for American PR specialists. The forward trials being initiated by the States is exemplary of the influence the United States has—or at least will have—over worldviews. Read More +
How to Create ROI for Event Attendance
If you’ve ever been to a conference where it seems as if the coordinators didn’t have a clue about what they were actually trying to promote, you know the feeling of it all being a waste of time. If you ever tried to run a conference yourself, you know that “runaway” feeling of not knowing how to focus your energies on what will make the conference worthwhile to attend. So how do you address both issues? The first and foremost thing you should focus in Read More + Read More +
Tidal Wave Flop: Jay-Z’s #TidalFacts
When news broke out that Jay-Z would be creating a subscription streaming music service, it seemed like the perfect idea. Jay-Z is one of the most successful and well-known celebrities out today, so why wouldn’t this be another success? Well, it’s not. Jay-Z’s service, named Tidal, is supposed to help pay those struggling artists for the work they’ve created. However, what the public saw was a bunch of millionaires on stage asking for even more money. Read More +
Best Communicating World Leaders
Some great communicators and world leaders: three men, a Catholic, an Israeli and an Englishman. It may sound like the beginning of a bad joke, but these three are leaders of influence, affluence, and principal. Read More +
