Latest Posts…

  • Betta Mind – final video
  • Final Product – The O-Lock
    The final version of my product is the O-Lock, a city proof bike/scooter lock that features an alarm system consisting of: A flashing strobe light A speaker for the alarm The choice of 4 digit combination code or key locking An app that notifies you if there was an attempt to disarm your lock A charging port to eliminate the need for batteries The lock …
  • Idea Pivot
    After attempting to validate my problem, I discovered that my solution of a collapsible helmet that turns into a bag was no longer relevant due to the pandemic. The problem I previously addressed was my partner not having a compact way to carry his helmet when riding his e-scooter to places like the gym or Duane Reade. He pointed out that while the idea was …
  • MVP Concept Update
    I have FINALLY launched my ad and finalised my landing page. Still not fully confident in the layout but it is done! Below is the photo I used for my Facebook ad: I intended to use instagram but ended up using Facebook to begin. I would like to target current university students in NYC in the age range from 17-30, however, I keep receiving an …
  • Betta Mind MVP Concept
    For my MVP concept, I planned on using a similar approach to the Buffer MVP example where I would have a first page explaining how users would use Betta Mind and when they click to use it, it would take them to the landing page to sign up to be notified when we launched. I did not expect building a landing page to be this …