Assumption 1: Customers will value a helmet that takes up less space but is also multifunctional. This assumption is critical as I imagine producing this item will be costly, and I’d like to verify this assumption before further investing time and money. To me, the creator of the concept that is closely observing an individual with the problem, the idea seems like a great solution … Continue reading Collapsible Helmet Assumptions
I segmented my petal diagram into 5 segments: Virtual therapy for students Student mental health Guided meditations Digital mood-tracking College provided resources From my research into the market, I’ve noticed apps within the virtual mental health industry fall into 4 of these categories. I added college provided resources specifically for Baruch students, as I still consider that a competitor. Many college campuses offer on campus … Continue reading Petal Diagram
For this weeks assignment, I studied my partner Alan who rides CitiBikes and an e-scooter, but hates carrying around his helmet after his ride. Over the past year, I’ve heard him express frustration around having to fit his helmet into his backpack or hold it when not carrying a bag. When the weather is nice, he prefers to ride a bike or scooter to/from home, … Continue reading Assignment 2: Collapsible Helmet Bag
Since my last blog post, I have reached out to a few more companies with hopes of coordinating my interview. I last spoke about reaching out to the cofounder of MyLife, Jamie Price, and the creator of Anamone, Ananya Cleetus. I’ve not gotten a response to either of my attempts, so I continued on my quest. I first saw this as an opportunity to understand … Continue reading Expert Interview Update
For this assignment, I decided to recreate a stuffed lion that I was given by my dad as a kid. This was the only stuffed animal I ever cherished and reminds me of my happiest years living in Tobago. Continue reading Tinkercad Mini Assignment
For this week’s assignment, I looked further into my other competitors and weighed my options as to who would most likely reply based on the size of the company and available public contact information. The first expert I attempted to connect with is Jamie Price, the co-founder of the MyLife app. MyLife is an emotional wellness app that recommends activities based on your logged emotions. … Continue reading Expert Interview
For my competitor analysis, I focused on Headspace as a direct competitor due to its wide range of options to access free and affordable meditations and mindfulness tools. I originally considered focusing on the Baruch Counselling Centre, however, I have not heard many reviews on the free service offered on campus, and the few that I’ve heard was not great. To gain insight, I utilised … Continue reading Competitor Analysis- Headspace
