Category: MGT 5985
MVP Concept Update
I have FINALLY launched my ad and finalised my landing page. Still not fully confident in the layout but it is done! Below is the photo I used for my Facebook ad: I intended to use instagram but ended up using Facebook to begin. I would like to target current university students in NYC in the age range from 17-30, however, I keep receiving an … Continue reading MVP Concept Update
Betta Mind MVP Concept
For my MVP concept, I planned on using a similar approach to the Buffer MVP example where I would have a first page explaining how users would use Betta Mind and when they click to use it, it would take them to the landing page to sign up to be notified when we launched. I did not expect building a landing page to be this … Continue reading Betta Mind MVP Concept
Assignment #2
The biggest takeaway from my primary and secondary research was that there are not many apps that solely focus on student related mental health challenges and that focus will be a big advantage if I decide to sell the product directly to schools. Credibility and efficacy are extremely important in this venture. From a study on quality claims from mental health apps, I found during … Continue reading Assignment #2
Petal Diagram
I segmented my petal diagram into 5 segments: Virtual therapy for students Student mental health Guided meditations Digital mood-tracking College provided resources From my research into the market, I’ve noticed apps within the virtual mental health industry fall into 4 of these categories. I added college provided resources specifically for Baruch students, as I still consider that a competitor. Many college campuses offer on campus … Continue reading Petal Diagram
Expert Interview Update
Since my last blog post, I have reached out to a few more companies with hopes of coordinating my interview. I last spoke about reaching out to the cofounder of MyLife, Jamie Price, and the creator of Anamone, Ananya Cleetus. I’ve not gotten a response to either of my attempts, so I continued on my quest. I first saw this as an opportunity to understand … Continue reading Expert Interview Update
Expert Interview
For this week’s assignment, I looked further into my other competitors and weighed my options as to who would most likely reply based on the size of the company and available public contact information. The first expert I attempted to connect with is Jamie Price, the co-founder of the MyLife app. MyLife is an emotional wellness app that recommends activities based on your logged emotions. … Continue reading Expert Interview
Competitor Analysis- Headspace
For my competitor analysis, I focused on Headspace as a direct competitor due to its wide range of options to access free and affordable meditations and mindfulness tools. I originally considered focusing on the Baruch Counselling Centre, however, I have not heard many reviews on the free service offered on campus, and the few that I’ve heard was not great. To gain insight, I utilised … Continue reading Competitor Analysis- Headspace
Whoosah Lean Canvas
Problem Students across the board experience immense stress and anxiety during college despite whether they are studying full time or juggling work, kids and school. Mental health resources are often expensive, hard to find, and it’s difficult to even figure out where to start. Many students may not know when you should reach out and find help. If they had the tools necessary to work … Continue reading Whoosah Lean Canvas
Whoosah
An aspect of being a college student that is rarely spoken about openly is the bouts of struggling with one’s mental health. All students can relate to the highs and lows of being in college. We may openly celebrate our high points such as a new job or ending a semester with great grades. However, not everyone has the resources or accessibility to the tools … Continue reading Whoosah