The influence of marketing is all around us. From advertisements in the subway to product packaging, marketing has an important role to play in any business. For Romi, a senior majoring in communications, working for WABC-TV gave her a peek into the world of the entertainment industry. Last semester, Romi found a marketing internship at the network with the help of STARR search and the communications department at Baruch. Part of her responsibilities included performing competitive analysis to see how other stations were marketing sponsorships online. The network also had Romi work in a group to pitch a sponsorship package, through which she learned about budgeting and audience demographics.

In addition to gaining insight into the industry, Romi strengthened her teamwork skills as it was essential to her role at WABC-TV. Throughout the semester, she had the opportunity to network with professionals in the industry. While interning at WABC-TV, she was also able to get a glimpse into the way different functional areas—marketing and sales, for example—work together towards a common goal. This allowed her to understand how her work in the marketing department fit in with the goals of the other departments. Most of all, she’s appreciative of the creativity that she refined over the semester.

To hopeful interns, Romi stresses that being proactive and mindful of deadlines is essential to working in media. She also highlights the importance of differentiating yourself from other applicants: “You don’t want to just be another face in the crowd.” Although Romi has moved on from WABC-TV, she is eager to explore other fields in which she can use her skills as a communications major. Currently, Romi is the Work Abroad Coordinator for the Weissman Center of International Business where she helps Baruch students discover internship opportunities in countries around the world.