After researching more about my competitor the Forest app, I realized my app is lacking a strong incentive. Initially, I thought that if I were to just offer coupons for every hour our users lower their screen time, they would be motivated enough to work harder and procrastinate less. But after doing a competitive analysis on the Forest app, I realized that not everyone will be motivated just by offering coupons. Some people look at the bigger picture; for instance, the Forest app creates an incentive for their customers to be more productive by planting virtual trees. Each tree planted represents the amount of effort you put into being productive, so it makes the user want to work hard and see how their tree grows over time. Not only that, but users can earn coins that can be used toward growing real trees in real life as well. When users know that they can help the environment by being productive, they will definitely be willing to put in that effort, because they feel as if they can help the earth by investing time into this app. Whereas for my app, it is only for personal gain and does not help the environment or any other aspect at all. The Forest app kills two birds with one stone, which is something I want to achieve with my app. I am probably still going to make an app that creates an incentive for people to be more productive, but possibly with a similar approach to the Forest app, where their incentive is for the greater good, not just for personal gain.