After I read the article, I realize that graphic design is really all around in our life.I understand some basic information about graphic design. Graphic design is interior design, or visual communication design. It is based on vision as a way to communicate and perform through a variety of ways to create and combine symbols, images and text, thereby making use to convey ideas or visual representation of message. Graphic designer may use typography, layout, visual arts, and other aspects of professional skills to achieve the purpose of the creation of the plan. Graphic design usually refers to the process of design, and the final completion of the works.

In the article, it mentions six types of designs: Typed-based design, image and type, symbols, logos, and logotypes. Usually graphic design are for logo ( trademark and brand ) , publications ( magazines, newspapers and books ) , print ads , posters , billboards , website graphic elements , logos , and product packaging. For example, trademark or other works of art which may include product packaging, the layout of text and pure design elements such as style uniform images, shapes and colors. Usually a designer use his/her best effort to create the best works for his/her client, but not the client knows or understand what the theme and inspiration about the design and only know that is beautiful. So, how designer explain in the common easy way to let the client to understand his/her design? I propose a possible answer can be: the designer should base the understanding of the client and using as simple as possible explain and leading the client to know why and how to get the idea of the design which fit what the client wants. If I were the designer, I would using simple, clear way to explain, bring out some example will be the good way to let client to understand.

To me, graphic design is the combination of shapes, colors, typefaces, images and words that cause you to react or feel something. It typically conveys a message, shines light on an issue, maybe solves a problem, expresses beauty or sets a feeling. I’ve always thought aestically, composition was one of the most important features of graphic design and key to a successful design. The reading quickly changed this opinion.

This article helped me to grasp what graphic design truly encompasses.The use of images, text, position and overall psychology to help reel in their audience are the main components to a successful design. What I love about design is that is goes hand-in-hand with psychology which is one of the main reasons why I made the decision to major in both Graphic Communication and Psychology to get a better handle on what the audience sees, wants and understands. The psychology behind the design influences how you perceive the idea and as a designer how you convey your message.

My question to the author is if there could be one essential trait behind a successful design, what would it be? So many factors contribute in the process of creating but what is it that one must always keep in mind? The audience? Perspective? Feeling? Message? No matter the answer, it will be subjective and it will depend on who is the audience and what is the message but if there is one idea that applies to all of the above, what is it? I want to know the key ingredient, the inside scoop!

The article helps me to understand what roles graphic designs play in this world as well as how designers communicate with audience using different tools of graphic design. The article reminds me that visual communication are really powerful as it exists all around us and affect every aspect of our perception. According to the article, there are two different type of graphic design in terms of it tool, image-based design and type-based design, and designers often combine them to communicate a client’s message to an audience. Personally, I’ve been only focusing on image when I think of graphic design and didn’t have enough knowledge of typography. From the article, I’ve learned that type-based design has such numerous precious options.

One thing I would like to ask the author about is the use of colors in graphic design. In my opinion, coloring might be the most difficult and important thing in all the design, whether it is image-based or type-based, even for a symbol and a logo. So I want to know how designers would decide the color of design and how much color could affect design. I believe designers might conduct enough research into each color’s characteristics before they use the color because it could change the audience’s perception either positively or negatively.

This article titled “What is Graphic Design?” really helped me to fully understand how graphic designer use images, text and fonts to pull their audience in. I have tried in the past to do some mediocre graphic design work but I would really like to lean how different fonts and sizes affect the overall perception of the message. This article made me really think about the psychology behind graphic design. From image-based, type-based and the hybrid of image and type designs, each has their very own way of most effectively communicating a message. I am really interested in logo designs and how to create works that are both visually appealing and effectively stick with the audience in the future.

The question I pose to the author is, how does psychology play into graphic design? I am aware that it is a major components of designing text, logos and visual imagery but what exactly does the audience respond to and how do graphic designers determine this? This aspect plays a huge role in how effectively the message you want to portray is administered.