Invitation

Design Approach: I wanted a simple (3 panel) fold that would allow for a flow from one page to the other. I wanted the flow to be intentional; the reader would see the pages in the order I choose. First the Cover page “Chasing Sanitation”, then the photograph of San Men hard at work with a strong quote “What the world needs now are men and women who get the job done”. This would pull attention to the man and woman on the left panel. Upon opening it again, you see a panel just like the left on the right side, giving a symmetrical look with different man and woman. Those two panels should bring attention to the center page of the Invitation with the information to the event. The title of the center page “Falling in love with New York’s Strongest” again connects to the images of the two men and women on the side panels.

The invitation colors are Black + Pink Pantone (1905C). The colors were purposely chosen, as the idea of “love” brought an association to Pink/Red. I hoped the choice would be understood at a minimum on a subconscious level by the recipient.

Typeface: Baskerville Regular & Baskerville Semibold.

Paper: Vellum Paper. Radiant White (100 Cover) (Original Mohawk Shove). Manufacturer: Mohawk

I want it to be a bright white because when the Invitation is printed the colors I chose to work with will stand out better and as intended. If I had chosen an off-white or different color paper the tones I chose to work with would change due to the paper color. I also want a paper that is thick enough that it will not allow for the panels to be see through and affect each other. I loved the texture of Vellum Paper and felt it would be appropriate for my invitation.

What I Learned: I had to play around with the Typeface as Baskerville Bold came out too clunky and Baskerville Regular made it seem too boring/dull. I also wanted to provide a hierarchy of importance using typeface and size. I realized with the titles as Baskerville SemiBold, while the body Baskerville Regular would bring the most coherence or flow to my presentation. I learned more about the importance of the proper use of negative space when setting my blocks of text with the images.