Tag Archives: Invitation Analysis

Sanitation Invitation

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Invitation

Design Approach: I wanted a simple (3 panel) fold that would allow for a flow from one page to the other. I wanted the flow to be intentional; the reader would see the pages in the order I choose. First the Cover page “Chasing Sanitation”, then the photograph of San Men hard at work with a strong quote “What the world needs now are men and women who get the job done”. This would pull attention to the man and woman on the left panel. Upon opening it again, you see a panel just like the left on the right side, giving a symmetrical look with different man and woman. Those two panels should bring attention to the center page of the Invitation with the information to the event. The title of the center page “Falling in love with New York’s Strongest” again connects to the images of the two men and women on the side panels.

The invitation colors are Black + Pink Pantone (1905C). The colors were purposely chosen, as the idea of “love” brought an association to Pink/Red. I hoped the choice would be understood at a minimum on a subconscious level by the recipient.

Typeface: Baskerville Regular & Baskerville Semibold.

Paper: Vellum Paper. Radiant White (100 Cover) (Original Mohawk Shove). Manufacturer: Mohawk

I want it to be a bright white because when the Invitation is printed the colors I chose to work with will stand out better and as intended. If I had chosen an off-white or different color paper the tones I chose to work with would change due to the paper color. I also want a paper that is thick enough that it will not allow for the panels to be see through and affect each other. I loved the texture of Vellum Paper and felt it would be appropriate for my invitation.

What I Learned: I had to play around with the Typeface as Baskerville Bold came out too clunky and Baskerville Regular made it seem too boring/dull. I also wanted to provide a hierarchy of importance using typeface and size. I realized with the titles as Baskerville SemiBold, while the body Baskerville Regular would bring the most coherence or flow to my presentation. I learned more about the importance of the proper use of negative space when setting my blocks of text with the images.

 

Invitation Analysis

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DESIGN APPROACH, SIZE AND FOLD

Knowing that this was a mailer-invitation I took a different design approach than I would have if this invitation was going to be put into an envelope to be mailed. For that reason, I wanted the invitation itself to be inviting and not too big. I chose an 11×6-sized document as I felt it was just the right size when folded. As for the fold, I decided to do a gatefold to give it that welcoming feel I was going for. It’s almost like the invitation is opening its arms and reaching out for a hug when you open it, rather than it just opening from one side which can feel a little cold.

COLOR

I decided to use Pantone 7743C because when I think of sanitation workers I think of green uniforms, which they probably wear to represent a cleaner and healthier environment. As requested I used black as the second color. By mixing the two I was able to create photos with a dramatic feel to them, almost cinematic. I wanted the images to reflect the scale of the job they undertake daily; keeping the streets clean is a big (cinematic) and laborious (dramatic) task.

PAPER

To keep with the tough theme, I’d like to print the invitation on Mohawk’s Radian White 100 cover, which is an original Mohawk shade on vellum paper. This thick paper would represent the strength of the sanitation, and though the color is describe as “radiant” it’s more of an off white, which I wanted in order to make the images look tough and not so “shiny” as they would on a coated paper.

TYPEFACES

As for the typefaces, I used “IMPACT” as the main font because it does just that, it leaves an impact, a sense of strength, big and bold like the will of the sanitation workers. I then added “Arial” as the secondary font in a much smaller font size in order to add scale to the invitation, further representing the scale of a sanitation worker’s job.

WHAT I LEARNED

For the first time, I had to think the entire project from beginning to end before beginning. Having to decide the type of paper I wanted to print on, guided my design decisions. Once I decided I wanted the invitation to be strong yet inviting, all of my choices from images to fonts were easier to choose.