Week 2

September 16, 2015 · by · in week 2 update

This week’s update!

 Unfortunately, Yohi was out of town last week and I wasn’t able to meet face to face with her to go over the branding and redesign strategy.  Instead I utilized my time exploring her existing website in search for Improvement opportunities.  I also looked over some of the competition’s websites and researched on pinterest wedding arrangements and other wedding related images. I felt this was extremely helpful in identifying some of the aspects in which the current website is lacking. My main takeaway from this exercise was the need to establish easily accessible imagery and categorizing the information available.  

 

It’s important for the customer to be able to quickly and easily identify what they are looking for, whether it’s a centerpiece or a boutique.  The current display lacks organization and would also benefit from personalized descriptions of the product.  Something to tell the customer a little more about the piece, such as when if the flower is seasonal, or what it represents in the language of flowers.

 

I’m still in the process of establishing regular meeting times with Yohi to ensure we stay close to the timeline established in the proposal and hopefully this Saturday will be our first official meeting.  I prepared a few questions that I want to answer together with Yohi to better understand the business and the vision she has for her brand. So that’s my update for this week. Good luck to everyone else on their projects and I’ll be updating you all next week!  

 

Website Opportunities for Improvement:

 

Shopping options

  • Season

  • Occasion

  • Color

  • Collections

  • Gifts

  • Roses/type of flowers

Photo gallery

  • Events

  • Bouquets

  • Center pieces

Shopping cart

Subscription to newsletters

 

Branding Strategy Questionnaire

 

The Business

  1. Describe a typical day, what is your workflow like?

  2. What does your business / product do? What problem do you solve for your customers?

  3. Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity?

  4. What about your business (background or product or service) sets you apart from your competitors? Why should your prospects buy from you or engage with you?

  5. Is there a unique story behind your business or business name or logo?

 

The Customer

  1. Who are all your current possible customers and who is your single most important customer?

  2. Describe your ideal customer?

  3. What is the primary message do want to convey to your customers?

  4. Share 5 adjective or words that best describe your ideal customer.

  5. Do you have any market research about your ideal client or your product/business that you can share?

 

Branding/Identity

 

  1. What isn’t working for your existing brand/identity?

  2. Please share 3 links of brand whose brand identity inspires you. What do you like best about them.

  3. Please share 3 brands/logos that you thought were weak, and what made you feel that way.

  4. Using 5 adjectives or short phrases, describe your brand’s desired look and feel.