Week 3 Update
A bit late to the game on the updates, but here they are:
This week I began work on the branding for Seek, inclusive of logo sketches and first draft vectors, which are attached here. I also wrote a mission statement that has more to do with the ideals of the brand rather than the actual function of it – now trying to decide if i keep it as is and add on with more explanation or just make it a quick, concise explanation only. That text is below.
In addition, I worked more on analyzing what I got from last week’s research and apply that to what I was doing. I started by outlining what I want Seek to do, how I want it to serve its participants. Then I tried to compare that to what exists currently in order to find a way of making Seek stand out from the others. That turned into a sort of web, which is attached here. Part of what makes a collective a cool thing to be a part of is access to tools and people that you didn’t before, as well as an opportunity to try new things. I can make those things happen, I just need to figure out the right way to make people outside of the collective give a shit.
That’s all folks!
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