I’m using Explicit/Implicit and Extended meaning Analysis to do Rhetorical Analysis of Ad: Explicit – There are people that are illiterate and there is something that need to be done, no matter the age so they can improve and overcome Illiteracy (the pic on my ad, an elder reading a book) . Implicit – Getting into different programs to learn to read or write (the text – learn to read now so you can write the future) Extended meaning – The benefits of overcoming Illiteracy ( health, development, poverty eradication etc).