https://newrepublic.com/political-ad-database/hillary-clinton-my-temperament/OS8yNy8xNjpNeSBUZW1wZXJhbWVudA
In a presidential debate between Donald Trump and Hillary Clinton held on September 26, Donald Trump compared his “winning” temperament to the temperament of Hillary Clinton. He talks about how it is his best asset and how Clinton’s temperament is problematic. In retaliation, Hillary Clinton created a political ad that exposes Trump’s bad temperament by showing some of the irrational outbursts that he has made during his speeches.
The reason I chose this political ad is because it does a good job using ethos, pathos, and logos to shed a bad image towards Donald Trump. When the advertisement highlights Trump’s moments of bad temperament, it exemplifies the use of ethos. This is due to the clips’ ability to convince an audience that Trump has bad temperament. This can also be seen as logos since the video uses these clips as evidence to back up what the video is trying to prove. Regarding pathos, these videos might also affect audience’s emotionally and make them think negatively of Trump. These uses of rhetoric were made in order to make Trump look worse as a president and to make Clinton look like a better potential president.
When this ad was created, it was most likely targeting the audience of everyone who is eligible to vote. It does a great job exposing Trump’s wrong doing, which is probably found interesting to most of Americans voting in this presidential debate. The younger audience might find the ad to be humorous while the older audience might see offense in it. The overall goal of making Trump look like a terrible candidate was definitely accomplished, but different types of audiences probably react to it in different ways.
In my opinion, the use of rhetoric in this advertisement is taken a little too far. Most people would agree that this election was more explicit than any other election that has happened so far, and the clips used in this advertisement do a good job of showing it. Donald Trump’s “I can say anything I want and get away with it” attitude is very unsettling to me, and I hope that he tries to filter himself if he ends up becoming president.