Political Rhetoric

“Do you want a ‘you’re hired’ president in Hillary Clinton or a ‘you’re fired’ president in Donald Trump?” This line was said by the Democratic candidate Tim Kaine during the vice presidential debate. I choose this line because the difference between the two campaigns’ economic policies is clearly delivered. This line has all three modes of persuasion, which are logos, ethos, and pathos. Regarding logos, it is logical for one to choose the “you’re hired” president because job opportunity is important for anyone. It is also ethical, or ethos, to elect a president that will benefit the country by increasing employment rate. In the case of pathos, almost everyone can empathize with the joy of being hired and the grief of being fired. This rhetoric’s intended audience is all the employed and unemployed workers in the United States, especially those in middle and lower class. Kaine is trying to tell them that Hillary Clinton’s plan will create more jobs for them while Donald Trump’s plan will only benefit the upper class. The significance of the language used in this line is the two phrases, “you’re hired” and “you’re fired.” They rhyme with each other and only differ by one letter, yet their meanings are the exact opposite. Kaine’s usage of these two phrases creates a strong impression on the audience and makes a clear distinction between the two candidates’ economic plans that are being described. He also uses these two phrases in the form of a rhetorical question that does not require an answer, it looks like he is offering two options but he is actually suggesting that the only reasonable choice is the first one. I think this piece of rhetoric is very effective since it includes logos, ethos, and pathos. I was amazed by Kaine’s use of language in this line.

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