I chose the ad, Donald Trump: America Soaring, because it had an interesting title and made me want to know how Donald trump is going to make that happen for America. The ad is using two modes of persuasion, logos and pathos. Logos is used when the ad says “Skilled craftsmen and trades people, and factory workers have seen the jobs they love shipped thousands of miles away.” This line is logical since it is statically correct in saying that American jobs are being outsourced to other countries. In addition, it emphasizes pathos because it is meant to evoke an emotional response in all Americans. Many American voters can usually relate to the video because it shows normal American people from different backgrounds working hard. Thus, this is advertised so it can convince American voters to vote for Trump and Pence because it wants to show that these two candidates can make America great again. The intended audience is most likely the working middle class because it shows the hardworking Americans at work, therefore it is relatable to their everyday life. The ad uses the word American a lot to show that Trump and Pence can create great jobs that will rebuild the country using goods and services provided by Americans. This word is supposed to convince everyday working people to vote for Trump and Pence because it shows them siding with American interests. The ad is pretty effective because it is not a hateful rant about the other candidates running for office. People mostly are used to seeing commercials stating the flaws of the other candidate. However, this one shows Americans the potential of this great country. I don’t think it is convincing to me since I already know the flaws of the candidates and as a result won’t change my opinion about them. The commercial is well put together though and shows different places in America so it can sway some voters because of its simplicity.

https://newrepublic.com/political-ad-database/donald-trump-america-soaring/OC8xLzE2OkFtZXJpY2EgU29hcmluZw