Apple’s “1984” super bowl commercial was the first to change the way the event was seen. Apple had specifically created a commercial meant for the event, something that’s never been done before. The exigence that lead to this such action was the fact the Steve Jobs clearly believed that the American population was being brainwashed by technology. With the apparent connection to the novel, “1984” by George Orwell, it seems Apple believed that a few privileged people were controlling the rest. The rest in this case seem to be the American population, the target audience; the super bowl being the perfect place to reach as many Americans as possible (Over 75 million to be exact). The constraints of the advertisement are that it couldn’t directly call out the people that created this problem that needed fixing, therefore leading them to use juxtapose it with a fictional portrayal.

Of course the subject of the commercial would be the Macintosh computer and its purpose is aimed at advertising it. They try to convince you that this computer is bringing change by showing you a problem associated with its competitors; they give the users no freedom. Their competitors control and decided how and what the users will see and interact on their computers. Apple wanted to change that and give the people who purchase Macintosh freedom. Steve Jobs definitely used pathos in this commercial to get people to be disgusted and emotional repulsed by the technology they have been accustomed to. He used logos to help people understand how they will be empowered by this revolutionary change and used his credibility or ethos to reinforce the bold statements made by the commercial.