The business I chose is the local barber in my neighborhood called “Sharp Cuts.” I’ve been getting my haircut at Sharp Cuts by Melo, the owner, for about two years now. They’re business is relatively small with an average sized shop and about 5-6 barbers working each day. I haven’t gotten my haircut by any other barber besides Melo because he is the most experienced. I usually get a skin fade on the sides and a trim on the top as well as getting my eyebrows done. Melo has great precision and has not failed me when it comes to my hairline. We tend to conversate while I get my cut and he gives me advice on my struggles in life. He charges me $25 a cut and is very considerate. For example, if you only have $24 dollars, Melo would accept this and say, “it’s all good.”
The three majors I ended up choosing were marketing management, music, and English. First, a marketing management student would wonder what marketing techniques the barber shop would use to stand out from other shops in the area. They have social media and an app to make appointments, making them easily accessible to spread their brand for more traffic. Students who major in music would notice the type of music the shop plays in order to attract customers. For example, most customers are hispanic since the owner comes from a hispanic origin and he plays reggaeton. However, he also plays other modern music such as rap so his customers won’t feel as if they are in a hispanic only barber shop. Finally, an English major would notice the specific phrases the shop uses to attract more customers on advertisements such as “First cut is FREE.”
This process of using the lenses of different majors helped me analyze the business I chose more efficiently. The majors I chose was marketing management, music, and English.