Baruch College is a commuter college based in Manhattan.Hence, I was always a skeptic of Baruch College’s extracurricular and social environment. Even though, as far as I’ve seen, the people at Baruch are kind of introvert and they don’t really interact much, I’ve been pleasantly surprised in the college’s effort of mixing the diverse Baruch student community. Baruch has a lot of events almost every day of the week. One such event was the Marketing and Advertising Panel. So many products get sold everyday. But what is the main driving force of such large amount of sales? People don’t see the tiny font-sized ingredients list first. NO. They first see the name and the carefully worded descriptions on the product package. They also see those carefully planned out advertisements which prompts and creates desire inside us to purchase that product. The sale of a product large depends on effective advertising. The marketing and advertising panel also boasted Baruch Alumni. It was an enlightening experience.