Join Baruch College’s Robert Zicklin Center for Corporate Integrity as we host the Sustainability Practice Network’s third panel discussion of the year.
Hear their predictions for the future of sustainable product development and green marketing and find out whether green consumption is myth or reality.
In a world where greenwashing accusations run rampant and green purchasing seems a fickle, niche trend at best, green products and consumers have continued to evolve for the 21st century. Today, sustainable products and their corporate manufacturers must not only surpass business as usual regulatory requirements, but also perform as well or better than traditional products. Meanwhile, green purchasers, once limited to eco-conscious environmentalists, have broadened to include much wider demographics, especially as Lifestyles of Health and Sustainability (LOHAS) marketing has generated an over $200 billion U.S. industry comprising nearly 70 million consumers. No longer limited to ecolabels and recycled packaging, green marketing strategy must successfully juggle product eco-innovation, brand identity, corporate CSR, and interactive communication in an authentic, transparent, and creative way- a feat that is easier said than done. Invited Panelists include:
JEFF COOPER, President, Groundswell
JEFF HOLLENDER, former CEO, 7th Generation
DANIEL KATZ, Environment Program, The Overbrook Foundation
JACKIE OTTMAN, President, Ottman Consulting
Complimentary pre-registration is required to attend this program.
Date: March 15, 2011
Time: 6:00 PM – 8:30 AM
Location: 55 Lexington NVC, Room 14-220
Website: http://zicklin.baruch.cuny.edu/centers/zcci/events/green-procurement-behavior-or-myth
Admission: Free
