Zicklin School of Business Branding Refresh Focus Group
Focus Group Date: Thursday, April 16 from 12:45pm to 2:00pm
Location: 122 West 27th Street, 9th Floor, NY, NY 10001 (between 6th and 7th Avenues)
First 8 students who register will receive a $25 Starbucks gift card
The Zicklin School of Business has embarked on a comprehensive branding initiative intended to strengthen the Zicklin Business School brand, and to position the school for continued growth going forward. As part of that effort, we would like to obtain feedback from key stakeholders, such as you, so we can obtain the critical insights needed for us to understand how the institution is currently regarded, how the Zicklin Business School brand is perceived, and what the vision should be for the institution going forward. To that end, we would like to invite you to participate in a focus group consisting of your peers at Zicklin.
By participating, you will have an opportunity to provide important, and valuable feedback to us regarding the direction we should take in strengthening and promoting the Zicklin Business School brand. To insure that your feedback is completely confidential, these discussions will be facilitated by an independent, third party research partner we have engaged to conduct the focus groups, Tenet Partners. Anything you say in the discussions will be strictly confidential and reported in aggregate, not being directly associated with you in any way.
The focus group is scheduled for Thursday, April 16 from 12:45pm to 2:00pm. Tenet Partners is located at 122 West 27th Street, 9th Floor, NY, NY 10001 between 6th and 7th Avenues. Please arrive 10 minutes prior to the focus group to ensure it starts on time. Light snacks and refreshments will be served.
Please confirm your attendance by contacting Kelly Scheer of Tenet Partners at [email protected] or (212) 329-3161.
- First 8 students who register with Kelly and attend the focus group will receive a $25 Starbucks gift card
Your willingness to provide your important, and valuable perspective about the future of the Zicklin Business School is greatly appreciated.
