Generation Like

Dimensions of social media and its impact is changing everyday. ‘Generation Like’ video gives us a clear picture about the future. Going through business degree in Baruch College, I was constantly taught that success is rooted in networking. In this video however it takes a whole new level.

Social media websites are becoming to be the prime place to network. In the video we saw the teens were so devoted about how many likes or how many comments they get on Facebook profile picture. Getting all this ‘likes’ or all the comment on the post creating a social bravado. New way to be cool is how popular someone’s social media posts are getting. Then we saw the kid play skateboard and eventually getting sponsored and Youtube videos are certainly bumping the popularity up. Then we saw how one Youtube channel gets promoted by another Youtube channel. It is creating a whole different type of world than what it used to be. Now to be famous have to create a youtube channel and create an audience with same type of interest and these users have their own channels.

So what all this means? There is always upside and downside for everything. Upside maybe that we can connect seamlessly anywhere in earth with internet. We can share our ideas, promote creativity, start a career. Downside maybe all the big corporation targeting  the teens and making them seem like there is nothing wrong. When our next generation looks at the mutated social media and how it works, then everybody want to do it. This some statistics I found on Youtube website:

Viewership

  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
  • 100 hours of video are uploaded to YouTube every minute
  • 80% of YouTube traffic comes from outside the US
  • YouTube is localized in 61 countries and across 61 languages
  • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
  • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

YouTube Partner Program

  • Created in 2007, we now have more than a million creators from over 30 countries around the world earning money from their YouTube videos
  • Thousands of channels are making six figures a year

Monetization

  • Thousands of advertisers are using TrueView in-stream and 75% of our in-stream ads are now skippable
  • We have more than a million advertisers using Google ad platforms, the majority of which are small businesses

Mobile and Devices

  • Mobile makes up almost 40% of YouTube’s global watch time
  • YouTube is available on hundreds of millions of devices

Content ID

  • Content ID scans over 400 years of video every day
  • More than 5,000 partners use Content ID, including major US network broadcasters, movie studios and record labels
  • We have more than 25 million reference files in our Content ID database; it’s among the most comprehensive in the world
  • Content ID has generated hundreds of millions of dollars for partners.

If we look at it, we can see how our life and media is changing rapidly. Hopefully it will not self destruct itself making a balance between upside and downside.