So you want to rank #1 on Google, huh? Well, it isn’t easy. but armed with the right knowledge, you might just have a shot.
In this post, I’ll give you 10 tips that will help you rank higher on Google, Bing, Yahoo, and any other search engine.
1. Does your page satisfy searcher intent?
It all starts here. Google’s primary goal is to satisfy searcher intent. So, the best way to be found on Google search is by answering a query. Know what questions you want to answer/rank for and keep them top-of-mind.
2. Does the title contain CTR Increasing modifiers?
Keyword modifiers are extra words that people add to their search queries to get more relevant results. Using CTR modifiers like “best,” “guide,” “checklist,” “fast,” “review,” “for men,” “free,” “review,” and “2021” can help you rank for long-tail versions of your target keyword. For example: “How to Choose the Best Blogging Platform in 2021 (Compared)” The subject is how to choose a blogging platform. The CTR modifiers are Best, 2021, and compared.”
3. Does the post have a unique, click-worthy meta description?
The meta description is the first impression a searcher has of your content. An enticing meta description with keywords and CTR modifiers can encourage a searcher to click your post and increase the click-through rate (CTR). The meta description should be unique to that of any other page. The meta description can just be a short and snappy summary of the post. You can also use it to qualify your reader, e.g., “if you are planning to buy Apple’s new AirTags, you might want to read this first.”
Meta descriptions can be any length, but it’s best to keep meta descriptions long enough that they’re sufficiently descriptive but not so long that they get truncated in the Search Results. We recommend the meta description length to be between 140–160 characters.
4. Does your post contain H2 Tags?
One of the most important tags on a page (for SEO purposes) is the H1 tag, which is typically set to be the title by default. The next tags Google uses to understand what is important on the page are H2 tags. These tags are meant to be used as subheadings for different topics within your post. Try to include those keywords you would have liked to add in the title but did not have space for.
Do not skip tags. H1s are followed by H2s, which are followed by H3s. Keep them in this order. Do not choose tags based on color, size, or font weight. These stylistic choices can confuse Google.
Don’t use one-word subheadings; They provide little value. Instead of “Price” as a subheading, consider ”Are Apple AirTags budget-friendly?”
5. Have you answered at least one additional question related to the keyword?
Content that ranks best in Google tends to cover an entire topic in-depth. For best chances of ranking long term, your post should answer multiple questions around your topic. For best results, wrap the question in a heading tag so crawlers can clearly see you are about to answer the question in the subsequent paragraph. This has the benefit of that specific passage showing up on the search results page.
For best results, make your H2 subheadings a question, then immediately follow them up with the answer to the question. For example, if you’re writing a review of a product and your title is “The Asus Zenfone 8 Is an Affordable, Compelling Option If You Love Small Phones” a subheading can be “Who should not buy the Asus Zenfone 8?” You don’t have to worry about placing the keywords near the front for H2s.
6. Are your paragraphs short
No one likes to read a wall of text. This is why short paragraphs outperform long paragraphs online. You don’t want your readers to feel like they’re reading a book. If they feel even slightly overwhelmed, they are one click away from finding something that does not feel overwhelming. Use short paragraphs to encourage readers to hop from line to line, keeping them engaged. Making things as easily digestible as possible is paramount in keeping readers on the page for longer.
7. Does your page have supporting images?
I recommend adding at least one supplemental image to every post. It’s best practice to use your original photos when possible as you will be the only owners of the images, which adds uniqueness and authority to your content. If this is not possible, try to find a similar image that you can use that makes sense with the post. Images have the potential to bring us a lot of clicks. Try to place additional images strategically to break up walls of text.
8. Does your page have at least one embedded video?
Adding embedded videos is an easy way to add relevant content to your posts. Videos also make you eligible to show up on the video section of the search results page. So when a user searches for the title of that video, you are likely to show up as a blog post that contains information regarding that topic. And even if the video in the post has nothing to do with the search query, you will show up on the video section of the search results page. Even adding a 3 second GIF file will work. It’s an easy win.
9. Does the post have a category applied?
There is an SEO benefit of putting your post in its respective category. Crawlers will be able to understand the link structure of the article and will have a better idea of what this post is about based on the post category and link structure.
10. Does your post use bullet points and numbered lists?
The use of structured data such as bullet points, ordered lists, and tables are highly encouraged. Structured data helps readers understand the content more clearly, separates boring walls of text, and increases the chances of showing up as a rich snippet on the search results page.
Conclusion
Now that you’re armed with these new, powerful, SEO tips, you are ready to conquer Google and in turn, succeed with your endeavors. if you liked this post and want to learn more about SEO click here. check our full blog here.