Adidas jumps over Jordan Brand to take the No.2 spot in Footwear.

Host Intro: First confirmed in a Series of Tweets by the Market Tracking Company NPD, it Became official that Adidas has passed Jordan Brand as the second most popular sneaker in the United States only behind Nike. Taking Kanye West under their wing and revamping the image of their brand was seen to the average consumer as “Remarkable”.   Adidas the last couple of years has made big strides that put them on the map by the way their sneakers not only feel comfort wise but the way they look as well. To figure out why people are gravitating towards Adidas over Jordan, we went directly to the source and asked customers shopping why they prefer Adidas over these other brands.  Here is Fabrizio Salerno with the story.