When asked the question, what are the consequences to an organization that is not strategic about communicating its brand?  The answer in the particular situation of the Komen Foundation, is catastrophic.  When the Komen Foundation decided to separate from Planned … Continue reading →

What is the role of the mission in guiding the growth and direction of a nonprofit organization? The role of the mission in an organization is to explain why the organization exists and to guide future organizational leaders. A mission … Continue reading →

What is the role of the mission in  guiding the growth and direction of a nonprofit organization? The mission represents the big picture of an organization. It is the guiding template for all actions of non-profit. Growth and direction must … Continue reading →

Lesson 4: Developing and Communicating Mission and Vision Reflections (1) What is the role of the mission in guiding the growth and direction of a nonprofit organization? A mission statement defines the purpose or broader goal for being in existence … Continue reading →