The Susan G. Komen/Planned Parenthood fiasco is a great example of the consequences that an organization may face if it’s not strategic in its use of communication. When attempting to address the backlash on their decision to defund Planned Parenthood, … Continue reading
During this week’s class professor Brooke mentioned that after receiving some criticism on a proposal she prepared, she applied the lessons learned and made sure that all subsequent proposals and other forms of communication incorporated stories about some of the … Continue reading
The role of the mission is to provide strategic guidance for future decision makers. In the case of Kiva, this guidance is fairly flexible and open ended. The verb/action in their mission statement (“to connect people through lending to alleviate … Continue reading
This week, I came across an interesting website called Communication Matters. The website – a collaboration between The Communications Network and Brotherton Strategies – distills the results of a year-long strategic communications research project into a “model for effective communication.” … Continue reading
This short article from Nonprofit Quarterly points to a list of 30 creative 404 pages by museums that contributes to their branding. I thought this idea was interesting, that 404 error pages could also be an opportunity for building and/or … Continue reading
How can strategic communications expand an organization’s mission and impact? What are the consequences to an organization that is not strategic about communicating its brand? Strategic communications ensures that an organization’s mission is clearly, appropriately, and effectively conveyed to its … Continue reading
One thing we didn’t touch on is the role branding plays in Corporate Social Responsibility initiatives. In many cases, private companies establish philanthropic initiatives as a branding method–in our modern society, a company seen as progressive and engaged in public … Continue reading
Having a brand is crucial for a nonprofit because it lends credibility and relatability to your work, allowing the organization to have a larger reach as well as fundraise more effectively. In the article by Kylander and Stone, they talk … Continue reading