Category Archives: Ronn Torossian

The Indictment of FIFA and the Public Relations Fallout

The indictment of FIFA by the U.S. Government is a planetary phenomenon that will change the stage for world sports. To begin with, a nation with the least involvement in soccer’s historic and overall role as a leading sport is bringing allegations of FIFA to the PR table. This makes a profound statement for American PR specialists. The forward trials being initiated by the States is exemplary of the influence the United States has—or at least will have—over worldviews. Read More +

Facebook flouts privacy: No one Cares?

Remember all those fake Facebook privacy notices? Be sure to post this or everyone will have access to all your private content! While those allegations were entirely erroneous, now Facebook has been accused of some actual, substantial privacy violations … and the world seems to have responded with a collective shrug. Read More +

How to Create ROI for Event Attendance

If you’ve ever been to a conference where it seems as if the coordinators didn’t have a clue about what they were actually trying to promote, you know the feeling of it all being a waste of time. If you ever tried to run a conference yourself, you know that “runaway” feeling of not knowing how to focus your energies on what will make the conference worthwhile to attend. So how do you address both issues? The first and foremost thing you should focus in Read More + Read More +

Tidal Wave Flop: Jay-Z’s #TidalFacts

When news broke out that Jay-Z would be creating a subscription streaming music service, it seemed like the perfect idea. Jay-Z is one of the most successful and well-known celebrities out today, so why wouldn’t this be another success? Well, it’s not. Jay-Z’s service, named Tidal, is supposed to help pay those struggling artists for the work they’ve created. However, what the public saw was a bunch of millionaires on stage asking for even more money. Read More +

Hostess Nails Viral Marketing

It was a joke all along, and most of the Internet fell for it. Recently, Hostess released a meme on social media celebrating the beginning of baseball season. In the meme, a Hostess cupcake was decorated to look like a baseball. The inscription read: “touchdown.” As expected, social media went nuts. Countless denizens of the web could not resist pointing out that “touchdown” is a football term, not a baseball term. Others argued that it was so obvious the caption had to be a joke. Read More + Read More +

Snapchat Apologizes for apps Snafu

Why is social media darling Snapchat offering a sincere mea culpa? That’s an interesting question, and the CEO of 5WPR says that social media has been and will continue to be a working experiment in instant public relations. One wrong tweet can end a career. One minor fracas on Facebook and you no longer have a job-friend-relationship-you name it. Read More +

Relaunch of the new 5WPR website!

(New York – March 28, 2015) – 5W Public Relations, one of the Top 20 PR agencies in the U.S., this week announced the launch of its new website, which is more user-friendly and has an updated look. The award-winning marketing and PR firm represents client-partners in many practice areas, including Travel and Hospitality, Food and Beverage, Apparel and Accessories (also called Lifestyle), Healthcare, Nonprofit, Event Marketing, Social Media, Crisis Communication, Entertainment and Sports Management, Technology, Government Relations and Product Integration. Read More +