Design Thinking

Design thinking is a process that involves empathy and innovation. We use design thinking in order to create something for a consumer and to empathize and understand that consumer is the most crucial part of the process. Putting yourself in their shoes and seeing things from their perspective is a game changer. To solve their issue is what we are looking to do. We take their needs and wants into consideration and come up with ideas that we think believe will solve and help those issues. We then make those ideas come to life and see if they are working. We see if the market will accept this idea and if they feel like it is something they find needful. Whichever idea doesn’t seem to be working we either reject it or find a way to improve it and we continue to tweak and adjust these ideas until we have a product that is successful and that we and the customers are satisfied with.

My Definition of Innovation

Innovation can be defined in many ways but I personally believe that there are three important aspects of innovation. Those include creativity, a problem and customer need. I think that innovation should be driven by the need for a solution. If there is no problem then there is no need for a solution. The process of innovation should start with identifying a problem, after the problem has been identified we should check the market to see if that is a problem that people want to have solved. If there is no one willing to pay or use the product that has been created to solve the issue then it is of no use to even put in the time to create the product. After having made sure that the product is needed in the market, creativity should be applied to ensure that the solution/product is made to perform in the best and most effective way.