Month: March 2021

Important and Easy to Test:

My cousin actually finds this to be a real problem and not a inconvenience.

This is important because its better for the market to feel the need to have your product than simply want to have it. It brings on more demand. Just how we read about the vitamins and aspirin. More people feel the need to take aspirin rather than take vitamins.

Not as Important and Hard to Test:

My cousin prefers my product over other alternatives. This product will help her with what she’s looking for and will satisfy her fashion needs as well.

It would be hard to test if my product meets her fashion needs and to see if she would prefer this over a normal heel or an alternative to my product.

Important and Hard to Test:

My cousin wants something that can help with wearing heels that she likes without having the issue of them sinking into the grass and this product is the best option for her.

It is important to know how well your product performs compared to those already on the market. This would be harder to test because the consumer needs to compare it to other similar products on the market.

Not as Important and Easy to Test:

She would still be wearing heels as much as she did before Covid-19.

The need for the heels might change because of quarantine and people not being allowed to leave their homes as much. This would cause a change in the need for the product.

For my target market I chose my cousin. I chose her because I have noticed that she is constantly complaining to me about how her heels always get stuck when she walks in the grass. I thought that would be a really fun thing to solve so I that is exactly what I did. I had seen a few years ago, an attachable base to put on your heel so that they don’t sink but they were very unattractive and ruined the look of the heels. I took that idea and decided to instead of have it be a separate attachable piece to just add it to the actual heel. This way I can solve the problem and make the heels look fashionable as well! I found the heel online through one of the 3D websites that Will had shown us. I added the bottom part to complete the idea of the heel I was trying to create.