Through the media in America, the issue of gender roles is still present. It feels as if it’s nonexistent because women have the same opportunities as men but despite this, the media continues to portray women as stereotypical house-wives. This idea has stayed consistent. From a young age, children are exposed to commercials and television programs that emphasize gender roles. The media has continued to shape this idea and keep it in our society. Usually girls are shown playing house, as shown in the commercial above, or playing with dolls, and boys are associated with action figures and cars. The interview with children shows that they connect this image with what their roles should be in real life. When asked which barbie doll takes care of the baby and does the house work, every girl and boy answered the female doll. If commercials, for example, dealing with children’s toys, represented both girls and boys playing with the toy, there would be a larger possibility that children wouldn’t associate genders with specific toys which would hopefully lead to gender roles in society to come to an end. But unfortunately, gender roles portrayed in the media continues into adulthood. Commercials dealing with cleaning, such as the laundry commercial, a women is the one doing the work. Men are portrayed as strong individuals, who supply for his family, whereas women are typically the ones who take care of everything at home. This image has been burned into our brains.
Personally, when I moved to the states at age two, my mom was the one who was working and my dad took care of me. But when I would go to a friend’s house after a day of Kindergarten, it was always the child’s mom at home, doing the necessary work. It’s upsetting that although there are many more dads staying at home, taking care of the housework or children, people are still surprised at this idea. In my home, there isn’t a gender role. Both of my parents cook and clean. And I think that’s important to showcase to children because it shows them that it’s more than just a females duty or responsibility.