To capture the customer’s attention, for our incredible MVP, I believe that a landing page is the best option to evaluate if our main customers will be interested in our service and product. Our landing page will have a small and important summary of our solution, as well as a small and interesting form for our clients to register by email. Our future clients will have the facility to enter their emails if they are interested, and if our idea gives value to their lives, we can send them an email with updates and promotions.
Based on the amount of data collected, we can get a rough estimate of how many students would be interested. For our actual landing page, we plan to use “WIX”. One of the reasons we selected this platform because it is free and incredible to use. It is very easy to create a website and our goal is to create an MVP without investing a lot of money for that reason we need the feedback of our first customers when we launch our product for the first time on the marketplace.
I also believe that Facebook is the most suitable platform to advertise since more than 90% of our clients use Facebook, and as a second option would be the Instagram platform since they are connected by the same company and it will give us strength in the part of the impact to client. To get a great specific impact, we plan to advertise only Baruch College students on their home page, sharing our incredible products and services, both men and women will have the opportunity to have better advice based on nutrition with our excellent personal trainers for students who want someone to motivate them and lead them to fulfill their dreams of being healthy and in good physical condition.
For my ad design, I chose to focus on the physical health aspect of our website. Our “Call to Action” will be “Get in Shape Now”, so that you can improve your studies with a lot of energy. Below I have added an example of what our website will look like. In the ad I chose people doing a little training so that people have a better vision of what we offer. With this video I want the students to imagine what they would look like in the future, with discipline and a good work plan. Finally, in one corner, place the necessary information, our logo, and our company’s work plan.
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I like the concept and agree that Facebook is a great choice. The CTA is brief and catchy, but you can think about other CTAs that might evoke stronger emotions from college students, knowing that they deal with a lot of stress, which working out can treat.