Green Gamification: Combining Social Media & Game Mechanics to Promote Sustainability
At its core, gamification is about motivating action by having fun. It should come as no surprise, then, that new research from Ogilvy Earth suggests games can be a powerful way to foster brand engagement and customer loyalty while driving green behaviors. Innovative companies are “gamifying” their marketing campaigns to fulfill human desires for rewards such as status, goods, achievement and reciprocity.
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