Author Archives: a.quist

campaign Ad Analysis Post

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Primary ad: http://politicaladarchive.org/ad/PolAd_BernieSanders_4lv4e/

Secondary ad: http://politicaladarchive.org/ad/PolAd_BernieSanders_u6i2f/

Both advertisements were sponsored by the Bernies Sanders committee as he runs for the position of the Democratic presidential candidate in the early part of 2016.

The central message within both advertisements is clear and very similar. They both focus primarily on the same topics and issues. A difference is however noticed in the way this message is conveyed, in both it’s visual and it’s aural contexts. The advertisement I selected as my primary advertisement uses a first person approach to convey its central idea i.e Bernie Sander addresses the viewer directly as opposed to the secondary advertisement where a voice over speaks instead of Bernie Sanders, speaking directly to the viewer. One major part I felt stood out in these two advertisements was that by listening to both advertisements simultaneously and meticulously, I noticed that the secondary advertisement consistently sticks to the voice over approach till the very end, where Bernie Sanders “presumably” endorses the advertisement. I chose to use the word presumably because as I listened to both advertisements simultaneously, I noticed that the voice of Bernie Sanders in the primary advertisement was obviously not the same voice that was used at the ending of the secondary advertisement. Which was presumably being endorsed by Bernie Sanders himself?

The visual contexts of both advertisements are completely different. In that, the Primary advertisement stayed in color throughout, showing vibrant and at times very beautiful colors. In contrast, the secondary advertisement I chose uses a total of three different color schemes from beginning to end. This helped create a perception of a timeline of some sort. It starts out as black and white depicting old fashioned cars, buildings and clothes and then changes briefly to a kind of light reddish color, which I believe is meant to depict growth and then finally to clear and vibrant colors like those depicted in the primary advertisement. The color scheme in the primary advertisement served to create a certain sense of belonging of some sort, persuading people that they belonged to the United States (a warm welcoming feeling). The secondary advertisement, on the other hand, focuses on change, growth and a sense of what would happen if the people watching advertisement chose Bernie Sanders.

Both advertisements contain a form of texts or words which are displayed on the screen as the advertisements ran. But both use these text differently to convey their messages. The primary advertisement uses the textual element to summarize and introduce the main points of what Bernie Sanders talks about throughout the advertisement. The textual element in the primary advertisement is used frequently as compared to the textual element used in the secondary advertisement. The secondary advertisement uses the textual element only at the end of the advertisement when Bernie Sanders endorses the advertisement.     

Group C

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Dr. Martin Luther King in his “Give Us The Ballot” speech on the steps of the lincoln memorial, urges the white aristocratic government which had so long oppressed the black population to rally behind his cause in granting the black population their civil rights and liberties. Which he continuously refers to in his speech as “Give Us the ballot”.

Dr. Martin Luther King expressed his dislike of the hypocrisy that was going on in the Legislature. The speech focused on the fact that the South in some way had colluded with the legislature to ensure that the black population could never attain their civil rights.

He uses language and tone that is meant to rebuke these corrupt acts. By referring to the Bible as a source or reference, he quotes verses that are meant to insinuate that the black population in a sense had done nothing wrong and that these very fundamental civil liberties that were being withheld from the black people were in a sense a sin against God.

Further down the speech, he makes reference to prior concerns that had previously been brought up by the black population. By citing these concerns in his speech, he essentially uses these concerns as a means of to bolster his arguments. In that, he threatens that if the civil rights cry was heard and addressed, he “might” be willing to give up all other secondary causes that he had initiated.This goes to show how important the civil rights act and the inclusion of black people in the democratic system meant to Dr. Martin Luther King. As much as he had wanted the passage of an anti-lynching law, he maintained that with the passing of the civil rights law, allowing Black people to vote would be the greatest triumph of the black community. He would be willing to forgo the other request that had already been presented to the government.

The right to vote in Dr. Martin Luther King’s perspective was sacred and thus the most important of all rights given to man by God.

Works Cited:

King, Martin Luther Jr. “ Give Us the Ballot” Washington Dc (1957) King Encyclopedia Stanford University.