Author Archives: j.konamah

Campaign ad Analysis

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Judith Konamah

Option #2

Primary ad: https://newrepublic.com/political-ad-database/hillary -clinton-a-place-for-everyone/MTAvMTkvMTY6QSBQbGFjZSBmb3IgRXZlcnlvbmU

Second ad:  http://www.livingroomcandidate.org/commercials/1996

I chose to compare two campaign ads from different election years to see their similarities and differences. Hillary Clinton’s campaign ad “A Place for Everyone” and Bill Clinton’s campaign ad, “Next Century” are similar and at the same different in regards to how they present the goals they are trying to achieve, and the audience that they target.

My primary ad, “A place for Everyone” by Hillary Clinton uses different techniques to try and get out its message. Some of these techniques however causes a lot of contradictions in the messages that she sends out. For example, the audience that she targets. She states that her message is to all americans but, based on images shown throughout the ad, it is obvious that it is really meant to attract families and the working class people. She use subtle background music that also sound like her way of emphasizing the importance of her message. She use this to grab the attention of her listeners but not enough for them to not hear her message.  

Hillary uses children, individuals and families, specifically single parents throughout the video.  I can see that she uses images of “ordinary” American people to represent everything in the video except for when she talks about the future. She shows herself to be the future of this nation by using videos of herself and not of the American people. Hillary talks about America being already great but what she insinuates in the video is that she can make it better. Even though she use words like “we” and “us”, she talks only about the dream she has for her future America not the one that the people want.

Hillary’s message to the people of lower class is that she can help them make a better living. She states that she will “get the economy to work for everyone not just the ones at the top”. This message makes it obvious who her target audience and also shows how she view today’s economy. Through examining Hilary’s ad, I can further analyze Bill Clinton’s ad and figure out their ways of getting out the same message about the working class or ordinary Americans.

Group B post

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“ADDRESS AT THE WOMEN’S RIGHT’S CONVENTION IN AKRON, OHIO” (29,MAY 1851) was a speech given by Sojourner Truth, a women’s right activist. This speech compares the strengths of men and women and questions why men have more rights than women. Truth states that “I am as strong as any man that is now”. She gives us an insight into all the things that men do that she; as a woman  can also do.  She also explains what she can do that men cannot. Women are viewed as inferior to men and problematic. Truth talks about how “Eve caused man to sin”. She believes that women should be given the chance to make things right in the world. She also talks about the roles that women have in this world. Women are viewed as inferior yet are able to do more significant things that men can never do.

“The hidden sexism that could sway the Election” by Daniel Bush, is a text that describes sexism in the 2016 election. Sexism has been a crucial topic for this election because for the first time, a woman is chosen as a front runner. Hillary Clinton is said to be unqualified and untrustworthy. Her gender is used as a reason as to why she should not ,become President.  She is believed to be using her gender as a way to get votes.  Based on Truth’s example of Eve,  Hillary is described in this same perspective.  She is seen as manipulative just like Eve who manipulated man to sin.

The rights of women are still limited in this modern day and age. From the 1800s until today, many changes have been made to the constitution and yet women are still viewed as inferior. Truth spoke about the problems seen in our society that needs change but till now, little change has been made because of the mindset that most people have about this issue. Why are women seen as weak? What will it take for men and women to be seen as equal? I am very curious to know where the roots of sexism came from and if it can ever be reversed.

Contemporary text: http://www.pbs.org/newshour/features/hidden-sexism/