Emir Omeragic
Option #1:
After the conclusion of the 2016 Presidential Election I have decided to focus my in depth ad comparison on ads aired in the key decisive state of Pennsylvania. All three of these ads are in favor of Donald Trump (Candidate committee sponsored ad) and include the following categories: economy, and jobs. In the primary ad Trump begins by attacking Hillary Clinton’s 30 years in Washington. Within the video he blames her for the rise of taxes, spread of terrorism, and jobs vanished. According to this ad, Donald J. Trump will bring “Real Change” unlike something Clinton can offer.
In comparison to color/value in the other two ads, Hilary Clinton is visibly darker in the beginning and Trump comes in all three ads seemingly somewhat angelic as a bright light surrounds him. The large contrast with Clinton is what emphasizes the Angel versus Devil dynamic Trump tries to portray in these ads. Although, in regards to point of view, the primary ad like the second ad use videos of struggling Americans when they discuss how Hillary has caused tax raises and “crushed” the middle class. The use of struggling Americans is to place the watcher in their point of view and be more sympathetic with the struggling American essentially making them anti-Clinton. Although the third one emphasizes the value of your vote “decided by you” as the video is focused around a middle aged white woman who Donald Trump is struggling getting to vote for him after the controversy with his treatment towards women.
These three ads still have many comparisons worth noting that make them seem repetitive. They all begin by attempting to lower your view on Clinton and what she has done with her years in politics, followed by a “promise” of what a greater America lead by Donald Trump entails. Men narrate all three ads with very slight differences in their tone. The key theme within all three of these ads is the Angel versus Devil, the good versus Bad that Trump and his committee send as a message, which clearly worked as they won the state of Pennsylvania.
Primary Ad: http://politicaladarchive.org/ad/PolAd_HillaryClinton_DonaldTrump_o35rq/
Second Ad: http://politicaladarchive.org/ad/PolAd_HillaryClinton_DonaldTrump_o5dtl/
Third Ad: http://politicaladarchive.org/ad/PolAd_HillaryClinton_DonaldTrump_5yuou/