Campaign Ad Analysis

Emir Omeragic

Option #1:

After the conclusion of the 2016 Presidential Election I have decided to focus my in depth ad comparison on ads aired in the key decisive state of Pennsylvania. All three of these ads are in favor of Donald Trump (Candidate committee sponsored ad) and include the following categories: economy, and jobs. In the primary ad Trump begins by attacking Hillary Clinton’s 30 years in Washington. Within the video he blames her for the rise of taxes, spread of terrorism, and jobs vanished. According to this ad, Donald J. Trump will bring “Real Change” unlike something Clinton can offer.

In comparison to color/value in the other two ads, Hilary Clinton is visibly darker in the beginning and Trump comes in all three ads seemingly somewhat angelic as a bright light surrounds him. The large contrast with Clinton is what emphasizes the Angel versus Devil dynamic Trump tries to portray in these ads. Although, in regards to point of view, the primary ad like the second ad use videos of struggling Americans when they discuss how Hillary has caused tax raises and “crushed” the middle class. The use of struggling Americans is to place the watcher in their point of view and be more sympathetic with the struggling American essentially making them anti-Clinton. Although the third one emphasizes the value of your vote “decided by you” as the video is focused around a middle aged white woman who Donald Trump is struggling getting to vote for him after the controversy with his treatment towards women.

These three ads still have many comparisons worth noting that make them seem repetitive. They all begin by attempting to lower your view on Clinton and what she has done with her years in politics, followed by a “promise” of what a greater America lead by Donald Trump entails. Men narrate all three ads with very slight differences in their tone. The key theme within all three of these ads is the Angel versus Devil, the good versus Bad that Trump and his committee send as a message, which clearly worked as they won the state of Pennsylvania.

Primary Ad:  http://politicaladarchive.org/ad/PolAd_HillaryClinton_DonaldTrump_o35rq/

Second Ad:  http://politicaladarchive.org/ad/PolAd_HillaryClinton_DonaldTrump_o5dtl/

Third Ad:  http://politicaladarchive.org/ad/PolAd_HillaryClinton_DonaldTrump_5yuou/

 

Post B

Sojourner Truth, a key figure in the woman’s rights debate during the 1850s helped unite women and argue for their equality to men. Her speech at the woman’s right convention in Akron Ohio as Robinson interprets was very important in its emphasis and variety of ways of showing how women are the same as men. From arguing she has “as much muscle to any man” to using a reference to the bible it was able to spread and connect with all kinds of different people.

Today one of the key arguments in the election is regarding immigrants and their rights. What gives an illegal immigrant rights in this country? And what rights are they entitled to? In America it seems very easy to overthink that we took land forcefully, whether from the Native Americans or even the Mexicans who owned territories that are now a part of the Southern states in America. Trump argues all illegal Mexicans should be deported and a wall should be built to keep them out. He even hints at the idea of not allowing any Muslims into the country.

This ignorant, somewhat white supremacist mentality is very similar to the one Sojourner Truth faced in the mid to late 19th century. To isolate a group of people for their race/heritage or religion is no better than the years when women and African Americans were oppressed by the government and the majority of Americans. Trumps seemingly idiotic and radical thoughts have swept America and he now somehow has a serious chance at winning this election, this countries past experiences such as that with Sojourner Truth and woman’s rights should be an example of what should not be repeated.

 

Border Security and Immigration in the 2016 Debate