One of the first presidential campaign ads to be aired on Television is ‘’Ike For President” in 1952. This was produced by Disney and paid for by Citizens. . The campaign ad uses symbolism, imagery, and rhythmic sound to communicate to its audience. The campaign ad seeks to portray the attachment, determination, commitment and enthusiasm of Dwight D. Eisenhower’s supporters. The slogan “I Like Ike” in addition to the animation shows an image of Eisenhower as one who is likable and popular. This is intended to appeal to conformity and persuade people to cast their votes for Eisenhower.

The campaign ad starts off with a repetition of Dwight D. Eisenhower’s nickname “Ike for president, Ike for president, Ike for president, Ike for president”. This repetition of Eisenhower’s nickname “Ike” runs through to the end. The repetition sought to focus attention on Eisenhower.

The next phase follows with a jingle written by Irving Berlin. Jingles were one of the early approaches to campaign ad, after nearly a decade when television was commercialized in the United States. The jingle is a repetition of words and sounds. The jingle combines with a repetition and cycle of images. The repetition attempts to make it catchy and unforgettable.

Leading the parade in excitement is Uncle Sam with a pin of Ike. The image of Uncle Sam is national personification of the United States. Uncle Sam represents the patriotic quality of the American people. The introduction of Uncle Sam here shows the magnitude of Eisenhower’s support.   After Uncle Sam is an elephant marching and beating a military drum. The elephant displays the image of Eisenhower draped over its back. The elephant , which is an imagery of the Republican party depicts the joyous support of the party behind Eisenhower, especially in publicity.

Following Uncle Sam is a group of Americans with different occupations, matching to Washington D.C. The group consists of a chef, a farmer, a painter, a nurse, a locomotive engineer, a police officer, and a cowboy among others. This shows the variety of people willing to vote for Eisenhower. It also shows how Eisenhower relates to variety of people in the economy. The diversity highlights the composition of jobs in the American economy. After this, a driver is seen on a tractor. This demonstrates Eisenhower’s exclusive interest in farming. The tractor is similar to the black hawk tractor, a brand of tractor that was given to President Eisenhower as a gift in 1955 to work on his private farm.

As everyone moves along to the right, a shadow of a man on a donkey is seen moving to the left. This happens simultaneously with the portion of the jingle that says, “Let Adlai go the other way”. Adlai Stevenson, the democratic nominee is portrayed to be going in the opposite direction away from the crowed. That’s a wrong way to get to Washington D.C. The ad also has a scene of three donkeys that are stagnant behind a fence. They don’t seem to happy or know the direction to go. This scene comes into view as the jingle gets to “We don’t want John or Dean or Harry”. These represent John Sparkman (Stevenson’s running mate), Dean Acheson (Truman’s Secretary of State) and the incumbent president Harry Truman.

There’s an indication that Ike finally got to Washington D.C by way of a flagged arrow. A sun with Ike embedded arises on the capitol, informing on the good prospects Eisenhower will bring.campaign ad- Ike For President

The Declaration of independence is held in its spirit. Today it is celebrated as the day the United States of America was born with fireworks and barbecue. The signed document by representatives in the summer of 1776 lists the causes of the intentions for political separation from King George III. Several abuses endured by the Thirteen Colonies made it imperative for a revolution, as petition resulted in much harm. Freedom from oppression was a necessity and now is.

The people have a right to change or bring to an end any government that does not support the safety and happiness of the governed. Although the Declaration suggests the former, it notes that it might not be best for established governments to be changed on trivia and short-term issues. There have been changes in power from Democrats to Republicans and Republicans to Democrats since the Declaration of Independence. Do these suggest that generations has suffered similar causes and thereby felt the need to change governments? .

We have seen in the past two decades, that terrorists have oppressed the United States of America. This can be seen through the 9/11 attacks and other bombings and shootings.

This Brings me to Donald Trump Ideas of upholding the Constitution or Declaration of Independence as thought out by the founding fathers. He has claimed on many points that the current government has failed on matters of the constitution.

Thus, his rigorous policies on immigration, border protection and terrorism. He considers these policies as a means of protecting the rights of the Citizens and legal residents of United States. He demonstrates illegal immigrants in the nation, Mexicans trying to cross the border and certain groups like Muslims trying to enter the country to be a threat. A threat to safety and happiness of “We The People”. Illegal immigrants increases health care, welfare, housing and educational costs and crimes to Americans, he enumerates But one will consider his assertions carefully, is he just thinking contrary to the Declaration of independence?. The Declaration states that all men are created equal, Trump suggests ending of birthright Citizenship.

Hancock, J. “Declaration of Independence” Avalon Project – Declaration of Independence, July 4, 1776. Yale Law School, 2008. Web. 05 Sept. 2016.

FoxBusinessNetwork. “Trump: We Will Build a Great Wall along the Southern Border.” YouTube. YouTube, 31 Aug. 2016. Web. 11 Sept. 2016.

By a 2:1 Margin, Voters Say It’s the Wrong Policy, including Harry Reid Who Said. “Immigration Reform.” Make America Great Again! N.p., n.d. Web. 11 Sept. 2016.