Author Archives: v.barreras

Design Samples

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I really like this one because they use an image to show what the words are saying. The use the “S” as a chair. I also like their use of color to bring your attention to different spots.

 

 

 

 

 

 

 

 

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This design is very simple and clean which I like. They use a simple typeface and bring it out by using an image of grain as the letter “i”.

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I like the use of color in this one. They matched the colors in the image to the text. It is very eye catching.

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I like that the typeface they used is similar to the one you see in play bills on in the theater which is a big part of NY. The simple black and white colors bring out the name of the store and the accents of red catch your eye to other details about the cafe.

 

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I like the Lego logo because they used a fun typeface and have a good use of color. The red background with the yellow outline on to the word makes it really stand out. The typeface shows that they sell something fun and playful.

 

Victoria Barreras

Visually Enhanced Quotations – Victoria Barreras

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Victoria Barreras

For this project I used the popular Dr. Seuss quote, “The more that you read, the more things you will know. The more that you learn the more places you’ll go.” The image I used was of Thing 1 and Thing 2 running while reading. I put the text in the middle with the image of the Things upside down. I put the image upside down because in his story the Things are known for running all over the place and causing havoc. I put the text in a circle to make it a little bit more whimsical like Dr. Seuss’ stories and characters. I chose to use Century because this one looked the closest to one you would see in a book.

One thing I learned was how to put text in the form of different shapes in InDesign. I also learned that sometimes you need to come up with a lot of different idea combinations before finding the right one. I switched my image and quote many times before making a decision. I looked at what could look good together with different quotes and images and finally made a decision after brainstorming.

Trace Your Name

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My word for the trace your name assignment was BOUNCY. For this assignment I chose to use the Baskerville typeface. When choosing this typeface I looked at all of the other typefaces and compared each letter in my name and in my word.  I made sure that I felt confident in be able to execute each letter. I was torn between Baskerville and Century Expanded.

This project required a lot of focus. For starters, I had an especially hard time because I am left handed and after I did every letter it would smudge. I also had a hard time doing the serifs because the can extremely thin. The thick and thin relationship in the letters was also difficult because you had to make sure they were balance. While doing all these things you also had to make sure the letter spacing was even and the words were straight.

I could never imagine having to carve each of these letters out by hand to make type like they did in the past. This is just one of those experiences that makes me thankful the computer was invented and those designers recognition for the work they did.

Expressive Words

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Victoria Barreras

When I was designing for this project for this project I thought about the meaning of each word. I also tried to think about what each word reminded me of. For example, for the word hostage, many of my designs look like the letters are trapped by the others. Another example is for the word strict, I designed the word resembling a mustache because I thought of my dad who has a mustache. For the word elegant I made my letters long and thin like a model.

For this project I decided to use Helvetica Neue because it was bold and made the letters look really sharp and clean. Before doing this project I would have never thought that you can bring out the meaning of a word without changing the font. For example for the words romantic and elegant I would have used a script typeface. By doing this assignment, I learned that by changing the size, case, and position of the letters you could describe the word without having to change the font.

 

What is Graphic Design?

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Victoria Barreras

My major at Baruch is Graphic Communications so I found this article to be very helpful. The article made me think about how important visual communication can be. We see design all around us in posters, advertisements, logos, websites, and even stamps. Design is also in the layout of books and magazines. Often I feel that people forget that these things are also part of design and when they think of design they think of fine art such as paintings or drawings. This article also reminded me of how important type design can be.  Typefaces have different personalities and styles which portray different ideas in design. Changing a typeface can have an impact on the overall outcome of a design.

I have two questions that I would ask the author. My first question would be “what is a good way to get creativity flowing in a project?” A possible answer is make sure that you are focused on just that one project and just sit and start brainstorming and sketch as many ideas as you can. Then see which one you think is best for the project. My other question would be, “what is a good typeface to have in your online portfolio?”  I think you should use a simple legible typeface. At the same time your portfolio should be eye catching.