It’s no mystery to a visual-oriented person such as I how a font of a print can change a reader’s perception to new information. Reading was once a favorite pastime of mine. It filled my empty hours, but as those hours waned and turned into schedules, I became more selective of which printed information to retain or discard. I soon realized that most of the ones I retained are either interesting in concept or in print. In other words, whichever print looks the most appealing would be imprinted in my memory. So I began to apply this philosophy in my studies; that I need to create the most idealistic handwriting that is most convenient to read and retain in memory. From then on, I’m more than willing to go over my notes for exams and an acquaintance from time to time would compliment on my penmanship. To me though, it just meant that the “style of my font” was effective to those who complimented me and for me to to be able to actually retain what I wrote. I’m just the same as any other person. I’m also a consumer.Graphic Design not only present ideas and attract readers but also imprint the information in their memories. It’s a design to communicate.
My only question to the author was that is it possible to become an art director with a Marketing background? Since there is no rigid structure on how to become an art director, there’s more flexibility in which background a candidate for the position can come from. At the same time, no structure meant that there’s ambiguity and uncertainty if there’s ever a chance of becoming one. Then would a Marketing major with a minor in Graphic Design have more chance of becoming an art director than others?