Week 2

Hi all,
This week I’m working on finishing my branding/design element toolkit and finalizing my magazine content. I’m not doing an official branding doc but I’ve attached a document of the page and department elements I’ll be using. I want the elements and layouts I use to reflect the theme of living in small spaces. I’ll be using colored transparencies and a general ratio of 75:25 for content:blank space for this reason. I’m also using tight boxes with text in some areas, like for pull quotes and to display the square footage of each feature. I’ve chosen my fonts – Bembo and Avenir – and designed the masthead. I’m thinking of using an unusual document size as well but I haven’t settled on what that will be yet. If anyone has an idea of which they think would work better – a large magazine like W  or a small magazine like Reader’s Digest – I’d love to hear your opinion!