Baruch College Survey Research

Leadership

Micheline Blum
Director
Distinguished Lecturer, Research and Analysis, School of Public Affairs – Baruch
2012-2013 President, New York AAPOR

Martin Frankel
Sampling Statistician
Professor, Statistics and Computer Information Systems, Zicklin School of Business – Baruch

Douglas Muzzio
Chief Pollster
Professor, School of Public Affairs – Baruch
Member, New York AAPOR

 

Advisory Board

David Birdsell
Dean, School of Public Affairs – Baruch
Professor, School of Public Affairs – Baruch

Kapil Bawa
Professor, Zicklin School of Business – Baruch

Neil Bennett
Director, CUNY Institute for Demographic Research
Professor, School of Public Affairs – Baruch; Sociology, Graduate Center of CUNY
Research Associate, National Bureau of Economic Research

Sanders Korenman
Professor, School of Public Affairs – Baruch
Research Associate, National Bureau of Economic Research

Joseph Pereira
Director, CUNY Data Service – Center for Urban Research

Shoshanna Sofaer
Professor, School of Public Affairs – Baruch
Robert P. Luciano Chair of Health Care Policy

 

Staff

Jacqueline Fortin
Research & Operations Manager
MPA, Policy Analysis and Evaluation
Member, New York AAPOR

Nicole Lee
Research Associate & Survey Lab Manager
MA, Sociology
Member, New York AAPOR

Eugene Averkiou
Research Associate
Field Director, University of Florida Survey Research Center

 

About the Director

Micheline Blum is Distinguished Lecturer and Director of Baruch College Survey Research (BCSR), overseeing all BCSR surveys for the School of Public Affairs. Ms. Blum was also the 2012-2013 President of the NY Chapter of the American Association for Public Opinion Research (NYAAPOR).

As an expert in election polling, Ms. Blum has appeared frequently on TV, including as a regular panelist for WPIX News Close-Up. She was the NY1 pollster for 13 years and has moderated and presented at many public forums and professional conferences.  As President of Blum & Weprin, her clients included NY1, NBC News, The Daily News, Dallas Morning News, Newsday, New York Times Magazine, Star-Ledger, NY Yankees, Public Agenda, Yale University and the National and NY Urban Leagues. Before founding her own firm, Ms. Blum was Manager of Polling & Election Operations at NBC News.

Under Ms. Blum’s direction, BCSR conducts telephone, online, and mixed-mode surveys on a wide range of public interest and public policy topics.  BCSR’s many recent studies for the NYC Department of Health and Mental Hygiene include a survey of 2500 New Yorkers on HIV and risk behavior which is affecting NYC health policy and has led to papers and posters presented at AAPOR, the University of Ghent, the International AIDS Society, and the American Public Health Association conferences. Another recent health study led to a paper being published in the Journal of Urban Health.  BCSR’s other recent clients include the NYCHA, ICPH, H+K Strategies, an anti-tobacco coalition of 6 NY counties, Sustainable CUNY (NYSERDA grant), Xchange Telecom (FCC grant), UJA, and the Hunter College School of Public Health.

Ms. Blum teaches Research and Analysis II in the M.P.A. program and developed an undergraduate minor in Survey Research, for which she teaches Principles of Survey Research, Public Opinion and Public Policy, and the Survey Research Capstone class.  Ms. Blum is a member of AAPOR’s Standards Committee, has served on AAPOR’s Executive Council and the Roper Center Award Committee, and is one of 80 elected lifetime members of the Market Research Council. Ms. Blum is also a member of the CUNY IRB. Her M.A. and certification toward a Ph.D. in Psychological Measurement, Evaluation and Statistics are from Teachers College, Columbia University.

 

About the Sampling Statistician

Martin R. Frankel is professor of statistics in the Zicklin School of Business, and a professor and sampling statistician for Baruch College Survey Research at the School of Public Affairs.

He is available to comment on the following topics:

– Aspects of survey research, including sample design, sample selection, sample weighting and sample variance computation
– The use of statistical surveys and general statistics methods in certain cases involving public, education and health policy

A fellow of the American Statistical Association (ASA), Professor Frankel served as Chairman of the ASA’s Section on Survey Research Methods as well as the association’s Advisory Committee to the U.S. Census. In addition, he was Chair of the American Association for Public Opinion Research (AAPR) Standards Committee.

Professor Frankel has played a role in sample selection, design and weighting for large scale sample surveys including High School and Beyond (HSB), National Longitudinal Survey of Youth (NLSY), National Education Longitudinal Study of 1988 (NELS88) and HIV Cost and Services Utilization Study (HCSUS). He has also testified as a statistics expert in several state and federal court cases, and before the Interstate Commerce Commission and the Nuclear Regulatory Commission.

Professor Frankel has written more than 50 journal articles, three books on aspects of survey research, as well as book chapters in The Handbook of Marketing Research, and The Handbook of Survey Research.

Professor Frankel earned a B.A. in Mathematics from The University of North Carolina, Chapel Hill, an A.B. in Mathematical Statistics and a PhD in Mathematical Sociology, both from The University of Michigan, Ann Arbor.

 

About the Founder

A specialist in American public opinion, voting behavior and city politics, Douglas Muzzio has had extensive political, governmental, and media experience.  He is founder, former director and current chief pollster at Baruch College Survey Research.

He currently hosts a public affairs program, “City Talk,” on CUNY-TV (New York), which was nominated for an Emmy award in February 2005. Muzzio has been the political analyst and on-air commentator for WABC-TV and has done polling and political analysis for ABC News, Reuters, the Associated Press, the New York Times, Washington Post, Los Angeles Times, NY1 and other local, national, and international news organizations and private firms for three decades.  He is a widely-quoted analyst/commentator on city, state, and national issues.

His governmental experience includes: twice-elected trustee of the Pequannock Township (New Jersey) Board of Education; chief-of-staff  to New York City Councilmember At Large Antonio Olivieri; consultant to the New York City Charter Revision Commission (1988/1989) and contributor to the 2003 and 2010 charter commissions; research director for the 1989 Dinkins mayoral campaign; consultant to City agencies and not-for-profit organizations. From 1998-2001, he developed and delivered cultural diversity training programs for the New York City Police Department  and for the Administration for Children’s Services.

Muzzio is a frequent contributor at professional conferences and has published on a broad range of subjects across several disciplines.  He is currently writing a book, Decent People Shouldn’t Live Here: The Reel American City on the images of the U.S. city in movies from their birth to the current day.